Aramark (NYSE: ARMK) is in the customer service business across food, facilities and uniforms, wherever people work, learn, recover, and play. United by a passion to serve, our more than 270,000 employees deliver experiences that enrich and nourish the lives of millions of people in 22 countries around the world every day. Aramark is recognized among the Most Admired Companies by FORTUNE and the World’s Most Ethical Companies by the Ethisphere Institute. Learn more at www.aramark.com or connect with us on Facebook and Twitter.
The Marketing Center of Excellence at Aramark is charged with building strong brands and driving profitable growth. Through repeatable business models that leverage insights and innovation, Aramark marketers help build base business, new business, and client retention through strategies, concepts, programs and practices that engage consumers “at the moment of truth” – where we serve over 2 billion meals each year at workplaces, schools, colleges and universities, hospitals, sports & entertainment venues and other locations around the country and the world.
In this role, you’ll support the development of breakthrough innovation for the premium offer including B2B strategy and B2C strategy for sales and retention go to market as well as program development and activation for retail café, catering, convenience and other services and overall marketing management for the brand utilized to target clients across the enterprise with a strong focus on developing and executing an end-to-end solution.
This position will enhance insights driven, consumer-centric innovation with Aramark, a critical priority for the company. We seek a proactive, forward looking leader to oversee the development/repositioning of our new brand.
The Director will need the capacity to lead multiple areas of focus at the same time, and must be comfortable in an ambiguous and fast-paced environment, where more needs to be done with less, and quickly. It is expected that this role is a doer as well as a thinker, who does not settle for the expected and conventional, but works to push ideas beyond the norm.
The Director needs to be passionate about food and the food landscape, have a strong understanding of client business needs and consumer macro trends and the evolving dining away from home needs of today’s consumer and be obsessed with providing consumers with a high quality dining experience that will drive guest satisfaction within our locations as well as position Aramark as a leader in the premium dining industry.
The Brand Director is part of Aramark’s broader Brand Management and Innovation team and be responsible for:
This position will report to the AVP Brand Management