Aramark (NYSE: ARMK) is in the customer service business across food, facilities and uniforms, wherever people work, learn, recover, and play. United by a passion to serve, our more than 270,000 employees deliver experiences that enrich and nourish the lives of millions of people in 22 countries around the world every day. Aramark is recognized among the Most Admired Companies by FORTUNE and the World’s Most Ethical Companies by the Ethisphere Institute. Learn more at www.aramark.com or connect with us on Facebook and Twitter.
About Higher Education
When it comes to on-campus dining, facilities services, sport arenas and conference center services, Aramark is the real head of the class. Partnering with close to 600 colleges and universities throughout the United States, we strive to provide the best residential, retail, and catering options, service and facilities for students, faculty and administrator. Our programs are second to none in their innovation, excellence and results. As part of our commitment, we are determined to build and develop the best team of professionals in the industry - people who aren't afraid of spearheading change, who know how to lead and who appreciate endless opportunity.
The District Marketing Manager will support ARAMARK at assigned Aramark Higher Education account(s). As a District Marketing Manager working with the Higher Education Marketing team, you will partner in the development, implementation and evaluation of marketing programs and strategies. Specifically supporting business strategies and projects including but not limited to sales growth, market penetration, customer retention, quality, image, improved profit margins and improved market share. You will be responsible for supporting operations managers.
Main areas of focus for this position include:
1) Marketing Research/Data collection:
Focus groups, surveying, campus mapping, trend development, Gen Y research, competitive pricing analysis, etc.
2) Strategic Planning/Innovation/Creativity:
Development of new strategies and tactics for promoting existing or new locations, etc. to enhance sales and customer satisfaction
Development and execution of annual meal plan campaigns, including oral and written presentations, to various target groups (e.g.; on-campus residents, commuters, faculty & staff, etc.)
Special events, promotions, marketing collateral, media interaction, public relations, etc.
5) Relationship building:
Interaction with clients, university department heads, student organizations, community groups, etc.