• Product/Menu Development Director - Travel Industry

    Location US-PA-Philadelphia | US-NY-Long Island City | US-DC-Washington
    Posted Date 1 month ago(5/28/2019 4:23 PM)
    ID
    227670
    Category
    Marketing and Communications
    Employment Type
    Fulltime-Regular
  • Overview

    About Aramark
    Aramark (NYSE: ARMK) proudly serves Fortune 500 companies, world champion sports teams, state-of-the-art healthcare providers, the world’s leading educational institutions, iconic destinations and cultural attractions, and numerous municipalities in 19 countries around the world.  Our 270,000 team members deliver experiences that enrich and nourish millions of lives every day through innovative services in food, facilities management and uniforms. We operate our business with social responsibility, focusing on initiatives that support our diverse workforce, advance consumer health and wellness, protect our environment, and strengthen our communities.  Aramark is recognized as one of the World’s Most Admired Companies by FORTUNE, as well as an employer of choice by the Human Rights Campaign and DiversityInc. Learn more at www.aramark.com or connect with us on Facebook and Twitter.

     

    Description

    The Product Development Director of Marketing and Product Activation leads a cross functional team responsible for leveraging consumer and culinary insights to drive innovative product strategies for Amtrak consumers.  This position will engage, collaborate, and maintain a partnership with a wide range of Amtrak and Transportation Industry Resources, and Aramark’s functional Centers of Excellence including – Marketing (Product Development and Culinary Innovation, Insights, and Concept Design), Global Supply Chain and Procurement, and Information Technology.

     

    Specific Responsibilities

    The Product Development Director will be responsible for leading the end to end Product Innovation and Development Process, with specific focus on rail transportation application.  This includes the strategy, facilitation and coordination of the design of menus, promotions, consumer and operator feedback, consumer communication materials, and information technology platforms.  This will be accomplished by always using the consumer lens of Quality, Health, Convenience and Personalization (Q, H, C, P).  This leader prospers in a team-oriented environment where thought leadership, collaboration, innovation, performance based relationship management, and effective communication are critical to success.

     

    Responsibilities include:

    • Leading the execution of the Product Innovation and Development Process for the Amtrak consumer experience inclusive of product selection, packaging recommendations, promotions, marketing and communications collateral, and café/dining car improvement plans.
    • Ability to utilize insights to drive strategic planning and innovation for increased consumer satisfaction, margin, while limiting complexity and reducing waste.
    • Partner with Aramark Consumer Insights team, Gate Group Culinary team and other strategic partners/resources on gaining consumer feedback and develop action plans based on learnings.
    • Ability to conduct competitive analysis and culinary trends specific to the transportation space.
    • Developing field training materials for execution related to menu, service, and technology. 
    • Effective budget management and driving fiscal cost containment/economic value strategies.
    • Managing a multi-disciplined work team for development and maintenance of platforms and initiatives focused on optimizing the customer experience and client business outcomes.
    • Work closely with regional staff and client community (corporate based and in the field, onboard trains, dining cars and commissaries, and state-supported routes) in the implementation and evaluation of multiple new products, menus, promotional and pilot programs.
    • Leveraging and managing strategic, complementary, third-party relationships, i.e. manufacturers, suppliers, agencies, consultants and institutions.
    • Being accountable for a safety culture that creates a work environment where no one gets hurt.

    This position will report directly to the Vice President of Operations for Amtrak.  The position will also work closely with the Marketing COE (Product Development and Culinary Innovation, Insights, and Concept Design), Global Supply Chain and Procurement, and a broad range of other Amtrak business and support personnel including Gate Group/Gate Gourmet (strategic sub-contractor partner).

    Qualifications

    The ideal candidate will have the following professional experience and skills:

    • A Bachelor’s degree is required, with a Master’s degree preferred
    • 10+ years of combined marketing and operations experience, demonstrating a record of progressively increasing responsibility
    • A food and beverage professional with multi-dimensional capability: strategy, development, operations, marketing and communications, with 5+ years of direct experience in the transportation food & beverage space (airline or rail industry)
    • New innovative products development and implementation experience
    • A demonstrated track record of managing with collaboration that enables business decisions to be made with consideration of ROI, consumer satisfaction and engagement, and supply chain optimization
    • Excellent writing and presentation skills in a wide range of formats
    • Creative and flexible in attitude and style to adapt to new situations in a transformational, dynamic environment; ability to deal with ambiguity and effectively cope with change
    • A results-oriented positive individual who takes initiative, makes things happen and has a “can do” attitude
    • An organized self-starter, confident in his/her abilities, self-motivated and able to work independently
    • Excellent interpersonal skills with the ability to connect with and influence field teams at all levels, including C-suite
    • Strong computer skills, including Microsoft Office platforms and cloud-based systems
    • Ability to travel 50% across US, and be based within commutable distance to Washington DC/Philadelphia/Wilmington DE/New York

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