• Regional Marketing Manager - K-12

    Location US-IL-Downers Grove
    Posted Date 3 weeks ago(5/29/2019 3:02 PM)
    ID
    238038
    Category
    Marketing and Communications
    Employment Type
    Fulltime-Regular
  • Overview

    About Aramark
    Aramark (NYSE: ARMK) proudly serves Fortune 500 companies, world champion sports teams, state-of-the-art healthcare providers, the world’s leading educational institutions, iconic destinations and cultural attractions, and numerous municipalities in 19 countries around the world.  Our 270,000 team members deliver experiences that enrich and nourish millions of lives every day through innovative services in food, facilities management and uniforms. We operate our business with social responsibility, focusing on initiatives that support our diverse workforce, advance consumer health and wellness, protect our environment, and strengthen our communities.  Aramark is recognized as one of the World’s Most Admired Companies by FORTUNE, as well as an employer of choice by the Human Rights Campaign and DiversityInc. Learn more at www.aramark.com or connect with us on Facebook and Twitter.

     

    Description

    The Regional Marketing Manager K-12 is responsible for implementing and executing marketing programs which support growth, consumer satisfaction, client retention and improved profit margins within one or more K-12 regions. This position helps to support all critical business initiatives including sales growth, market penetration, customer retention, quality image, improved margins and market share for Aramark.  This person may also be responsible for the supervision of a select group of marketers within the region.

     

    Knowledge, Skills and Abilities 

    Process Management, Financial Analysis, Written Communication, Social Media Marketing, Presentation Skills, Financial Acumen, Collaboration

     

    Key Responsibilities

     

    Base Business Growth:

    • Responsible for driving base business growth programs including those in the Executional Framework and other strategies to improve market penetration and increase meal plan participation throughout designated accounts. Ensures promotions and other initiatives are implemented across accounts.
    • Ensures Executional Framework focus areas are executed across the accounts.
    • Support operations team in Client/Annual Business Reviews in conjunction with operations.
    • Responsible and accountable for results entered into Meal Plan Analytics database.
    • Adheres to systematic approach to implement and track marketing projects for region and corporate teams.
    • Shares region best practices in conjunction with K-12 Marketing Director.
    • Responsible for driving change that results in profitable base business growth for the accounts and clients.
    • Interacts with client and maintains effective client and customer relations.
    • Looks for opportunities to implement new products and services which support sales growth and client retention.

    Team Development:

    • Ensures marketing managers are fully trained and equipped with all necessary programs, systems and tools to be effective in their roles; provides continual performance-based feedback to assist in career development.
    • Ensures necessary training and support are provided to the accounts and that brand standards are fully executed at all identified points of service, resulting in sustainable growth in sales, customer satisfaction and increased profits.
    • Manages student marketing intern(s) to ensure all programs are executed.
    • Supports managers with administration of marketing, Service Excellence, and Suggestive Selling training/development programs for employees.

    Qualifications

    Qualifications:

    • The successful candidate will possess a bachelor’s degree from an accredited college or university.
    • A minimum of 3 years of marketing experience

    Travel:

    • 60-80%

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