Loyalty Marketing Manager - Digital/Product

Location US-PA-Philadelphia
Posted Date 2 weeks ago(1/11/2022 4:36 PM)
Marketing and Communications
Employment Type


Aramark (NYSE: ARMK) proudly serves the world’s leading educational institutions, Fortune 500 companies, world champion sports teams, prominent healthcare providers, iconic destinations and cultural attractions, and numerous municipalities in 19 countries around the world. Our 280,000 team members deliver innovative experiences and services in food, facilities management and uniforms to millions of people every day. We strive to create a better world by making a positive impact on people and the planet, including commitments to engage our employees; empower healthy consumers; build local communities; source ethically, inclusively and responsibly; operate efficiently; and reduce waste. Aramark is recognized as a Best Place to Work by the Human Rights Campaign (LGBTQ), DiversityInc, Black Enterprise and the Disability Equality Index. Learn more at www.aramark.com or connect with us on Facebook and Twitter.



The Product Manager role will be responsible for defining and executing against the loyalty product vision and roadmap. The ideal candidate should have a solid understanding and experience with Loyalty, Consumer Data and CRM platforms.

To succeed, you must possess strong product instincts, excellent communication skills, technical fluency, and innovation. You should have an appreciation for and understanding of product development.  The role will also need to focus on customer experience, user efficiencies and ability to scale.  Ability to analyze data guided by strategic thinking is critical.

In this role, you will manage end-to-end delivery, drive measurable outcomes, and build long term partnerships.


  • Lead Aramark’s loyalty product plan through iterative design, development, and delivery.
  • Communicate with Aramark stakeholders to understand business objectives. Ask the right questions, craft solutions, and deliver validated digital products to help create positive business outcomes.
  • Create and maintain a backlog of feature requests to meet identified needs.
  • Prioritize open requests based on overall strategy, juggling scope, time, and budget.
  • Rapidly iterate on prototypes and working applications.
  • Contribute to the planning, execution, and review of each sprint or release cycle.
  • Ensure a focus on security of consumer data as development continues.
  • Act as the Primary point of contact with loyalty, CDP, and marketing automation platform vendor partners. Own vendor relationships and coordinate discussions between Aramark stakeholders and vendor team.
  • Manage statements of work with vendor partners, including guiding SOWs through Aramark internal processes around financial, legal, and procurement considerations.
  • Deploy product to Aramark client accounts. Define and establish repeatable intake and deployment processes for transition to Tech Operations team when appropriate.
  • Define, document, and establish support process for Aramark accounts with loyalty product.
  • Mentor, coach and collaborate with product team members to drive decisions.
  • Guide the product through internal processes with Information Security, Architecture Review Board, etc., engaging vendors and internal subject matter experts as needed.
  • Proactively share updates on product roadmap, capabilities, and feature releases with technology and business leaders. Serve as product subject matter expert.
  • Bring technical and/or business application knowledge from external sources and incorporates those ideas within the loyalty program.
  • Identify trends and opportunities in the loyalty, affinity, and B2C consumer engagement space to influence the product roadmap.
  • Drive the practice of collecting and analyzing data about usage, adoption, etc. to inform product direction.
  • Work collaboratively with colleagues on cross-functional and co-located product & business teams.



  • Bachelor’s degree required, Master’s a plus.
  • 3+ years’ experience with loyalty, CRM required, including previous product management or product design experience.
  • Successful management and delivery of products for mid to large scale organizations utilizing a combination of internal, vendor, and 3rd party resources
  • In-depth understanding in the areas of process development, operations, procurement, testing, systems deployment, and on-going support
  • Proven ability to manage client expectations and communications, external vendors, and product deliverables
  • Excellent written and oral communication skills
  • Employs considerable creativity, innovation, and solution design skills in performing this function
  • Understanding of analytics, web, mobile, cloud and data driven business applications
  • Strong problem solving, analytical skills and interpersonal skills
  • Able to work independently with minimal supervision
  • Ability to break down complex problems into actionable steps
  • Requires excellent verbal and written communication skills
  • Competency in Microsoft Office suite


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